Cameron's air-brushed posters didn't take long to get hammered, even if the Groucho Marx moustache was a bit childish.
Lesson 1 of political hoardings is don't leave too much white space for graffiti artists.
Lesson 2 is find a better slogan than "We can't go on like this".
It also begs a question that Cameron didn't answer on the Andrew Marr show this morning. If you're making cuts but not in the NHS, which accounts for 8% of all government spending, then how deep will cuts be in other areas - social services, education, pensions?
We know the Tories want to cut free prescriptions in Wales. What else will go with Groucho Cameron in power?