Mr Eryl Jones, an expert in the field of communication, recently gave a presentation to the Board of Directors on improving BCUHB’s internal and external communications. He observed that the Health Board has a number of strengths, including its dedicated staff and the fact that the organisation is changing for the better. However, he also noted weaknesses such as the fact that tackling the financial crisis sometimes results in too much change, too quickly.
The consequence of rapid change can be that there is insufficient time for up to date information to reach the right people, and this in turn risks misinformation and rumours spreading across BCUHB.
Mr Jones will be working with the Board of Directors to support them in developing better strategies for ensuring that accurate messages regarding, for example, service changes are communicated in a timely manner to staff, members of the public and other stakeholders as appropriate.
I'm sure you're like me and have a number of questions to ask about this appointment; most of all the cost of such an appointment and secondly around the future of the existing Director of Communications, Grace Lewis-Parry? Can the Board really afford another highly paid non medical bureaucrat?