One of the Betsi Cadwaladr University Health Board's more obscure directorate is the Governance and Communications Directorate with a staff of thirteen and a massive budget of over three quarters of a million pounds. The directorate is headed by Grace Lewis Parry on a generous salary of £95,000 a year.
One would have thought that with such a generous budget Grace would have managed to spin the Health Board out of all sorts of negative press that has appeared in the Welsh daily newspapers surrounding the Health Board's disastrous attempts at implementing their Maternity and Child Health Review as well as other reviews.
No, it was not to be; the negativity around the Health Board was so bad that they had to employ a Public Relations Consultant, Eryl Jones from Equinox for six weeks work at a cost of nearly £10,000 to help spin them out of trouble.
Where does it all end?