Back in 2005, the then Welsh Secretary Peter Hain had this to say about the Olympics coming to London in 2012:
The 2012 London Olympics is a perfect platform to "sell" Wales to the world, says Welsh Secretary Peter Hain.The reality is that any distinct identity is being snuffed out by the Olympic imperialism, with the goons accompanying the Torch grabbing a Cornish flag from one runner (see picture above).
Athletes are set to use Cardiff's Millennium Stadium, Newport's velodrome and Swansea's 50m swimming pool. It is predicted that many conferences and pre-games training camps will also be based here.
"This promises a huge financial boost with competitors and visitors from around the world basing themselves in Wales," Mr Hain said.
His comments followed scenes of celebration in London after it was announced as the winning bid by the International Olympic Committee on Wednesday.
Speaking soon after, Mr Hain added: "We have our own distinct, proud identity - culturally, socially, economically and geographically - and the Games will provide the perfect platform to sell Wales overseas."
Far from "selling Wales", the Welsh Government's official 2012 website features no Welsh flag or any attempt to promote Wales. There are even rumours, from the normally reliable Vaughan Roderick, that the London Olympic Organising Committee wants to ban the use of the Welsh flags from the Millenium Stadium for the opening football events.
Anyone recall the synthetic anger of the London media during the 2008 Beijing Olympics at the Chinese authorities banning flags from smaller nations?
"Draconian rules imposed by the Chinese authorities mean that flags of any non-competing nation are likely to be confiscated from fans, who could be barred from venues if they refuse to comply. Athletes could even be disqualified from competing if they break the rules."