Sunday, 6 July 2014

What number baby are you?

Users of Facebook will probably be familiar with this screenshot by the Labour Party offering to tell you what number baby you are out of 44 million that the NHS has delivered since 1948. To find out this fascinating piece of information you must complete some personal data which of course we suspect will be used by the Labour Party for electronic marketing prior to the 2015 General Election.

HT to Information Rights & Wrongs @bainesy1969 for the detailed information so I was able to write the following email of complaint to the Information Commissioner:

Dear Sir/Madam,

None of the advice provided on your website applies to the complaint I wish to make:

The complaint concerns the UK Labour Party using the birthday of the NHS as a cover to gather data by getting Facebook Users to complete personal information so that users can be told which number they were out of the 44 million that have been born since its formation.

The Facebook link is as follows

I believe that this action is in breach of the The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), because the information will be used for unsolicited electronic marketing on behalf of the Labour Party in the run up to the General Election 2015.

Thank you,

Arfon Jones, 

I will publish the response as soon as I receive it.

1 comment:

Anonymous said...

To be fair, they do tell you that.

"The Labour Party and its elected representatives may contact you about issues we think you may be interested in or with campaign updates. You may unsubscribe at any point. You can see our privacy policy here."

It's a small font size, but it's there.

Makes your complaint a bit of a waste of time.